Our expert contributors
Elizabeth has almost 20 years’ chemical research experience, including more than 15 years in market research and growth advisory services focusing on bespoke projects for a wide range of clients.
Her particular expertise is in qualitative market research, analysis, and presentation of insights and strategy implementation, including organic (portfolio diversification, geographic expansion, etc) and inorganic (M&A) market entry.
Akheela is a market research professional with seven years of experience in tracking the food and beverages and nutritional ingredients industry. Her expertise includes identifying key trends and insights on the ingredient market across different sectors with a focus on strategy development, market size assessment, forecast modelling, competitor analysis, and value chain analysis.
Grégory Dubourg is an agro engineer, specialised in agri-food and nutrition, who graduated from AgroParisTech. After 10 years of experience in marketing and innovation in the agri-food and nutraceutical industries, he founded Nutrikéo in 2009. Since then, he has managed this nutrition strategy consulting agency, whose expertise covers studies, innovation, marketing, and communication strategies across the entire supply chain: food, nutraceuticals, and health.
Mike Hughes has more than 13 years’ experience analysing consumer trends, attitudes, and behaviours, and currently heads up the research and insight division at FMCG Gurus. Mike has a particular interest in highlighting how consumer attitudes and behaviours can often differ and what the true meaning of trends are for the industry.