Never has demand been higher for ingredients or products that effectively address bone and joint health. As the world revels in a post-pandemic recovery phase, the desire to be active again is stronger than ever.
This increased mobility requires solutions that are highly bioavailable and delivered in a convenient, cost-effective format that meets requirements at all ages, from baby boomers right down to generation Z.
For some consumers, good bone and joint health means more than playing sports pain-free. It means being able to continue in meaningful employment, remain independent, and maintain good overall health.
In today’s health and wellness market, bone and joint health also includes optimising or maintaining muscle strength, strengthening ligaments, and increased flexibility.
Such is its importance that these health considerations now extend to sports nutrition, healthy ageing, and weight management. There is the realisation that bone and joints play such a fundamental aspect in quality of life for every demographic.
This is showcased by the expanding range of ingredients currently on the market, from chondroitin sulphate, glucosamine, and collagen to emerging ingredients such as curcumin, soy isoflavones, and probiotics.
In this report, we will take a deeper look at these ingredients and the current state of the market, as well as trends, science, and innovation in the European Union (EU), United States (US), Asia-Pacific (APAC), and beyond.
