Align your trade show objectives with your organization’s overall sales and marketing goals: 1. Set measurable targets and clear objectives for your team • How many leads would you like to collect? • How many meetings would you like to book during and after the event? • How much are you looking to build your database? • Are you taking orders at the show? • What does success mean to you? 2. Communicate your objectives and targets with your team. Incentivize them to hit your targets. 3. Bring your best people!