Your company should factor sustainability into each area of your event plans.
Are the materials sustainably sourced?
Could you opt for materials that are upcycled instead?
Can you reuse this booth for multiple shows over the next few years?
Once you are done with your booth, can the elements be recycled or donated?
Sustainable giveaways and swag can be the same cost (or even less) than a bag full of single-use items that are not sustainably created or packaged.
Offer digital hand-outs and white papers, using a scannable QR code, instead of paper that often ends up in the recycle bin. This will also allow you to capture the lead information of interested attendees.