Inviting prospects to engage with your company on social networks and register for the event is a great way to generate a buzz for your company in the weeks leading up to the show.
As an exhibitor you will have access to pre-show marketing materials through a platform called Feathr which includes banners and other graphics to use across all social media channels and email campaigns. Companies should also include any exciting new product announcements, interactive activities, demos or contests that they will be running to entice prospects to visit their booth at the show, too!
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