<strong>All consumers want to feel seen in your brand’s conversations – regardless of their gender. Take these simple steps to add universal appeal.
More inclusive content experiences can increase audience engagement and trust – and they're not as hard to achieve as you think.
By Jodi Harris
It’s a basic principle in marketing – create content that lets your audience know that your brand sees and hears them.
Optimizing your content conversations to be inclusive of transgender, nonbinary, or gender-nonconforming consumers will help you have a better chance of capturing their attention, deepening their engagement, and earning their loyalty. You also will gain respect from their supporters. At Content Marketing World 2021, Ruth Carter – author, lawyer, and principal/“evil genius” at Carter Law Firm – spoke on the inclusion of nonbinary consumers in your content conversations. You can watch this follow-up interview with Ruth, then read on for additional insights, examples, and ideas from them to help you get started.
Recent research shows than estimated 1.2 million adults in the U.S. are nonbinary – meaning they do not identify as strictly male or female.
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