<strong>Cleveland Clinic scaled its content success with a smart strategy shift. Here's how they pulled it off. </strong>
By Ann Gynn
Amanda Todorovich shares Cleveland Clinic’s prescription for staying true to your content strategy, communicating with executives, and proving the potential for healthier marketing outcomes.
Cleveland Clinic's executive director for content marketing, Amanda Todorovich
Health Essentials boasts some impressive vital signs. The content brand, owned by the Cleveland Clinic, earns more than 12 million visits each month. That’s 60X the traffic it earned a decade ago.
Not surprisingly, the content team’s mission expanded over time to include the organization’s website and health library, too.
Mergers of content marketing and content strategy like that happen more often these days. So, it can’t hurt to study the strategy and practices behind this content marketing success story.
Amanda Todorovich, the Cleveland Clinic’s executive director for content marketing, shared the story (which ends with a bit of a cliffhanger) in her Content Marketing World 2021 presentation, Winning Resources: How To Get Leadership Support To Grow Your Content Marketing Team.
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