<strong>Brands like Gap and Reebok have made splashy forays into NFTs. Should your business join them on the blockchain bandwagon?
With its groundbreaking sale, Beeple made NFT success look easy. But the full value of these digital assets has yet to solidify.
By Kim Moutsos
What’s your take on NFTs?
1. Yes, please. 2. Wait and see. 3. Pfft.
Brands like Gap, Coca-Cola, Adidas, Reebok, Lamborghini, and other consumer product companies would respond, "Yes, please," as they have made splashy forays. News, sports, and entertainment brands have made moves, too.
If you haven’t gotten questions about how (or whether) your brand’s content strategy should include NFTs, it’s only a matter of time. To answer them, you should understand some NFT basics and know how they can be used.
Content strategist and comic book author Buddy Scalera offered a helpful introduction for content marketers in a recent episode of The Creative Show, co-hosted by CMI Creative Director Joseph (JK) Kalinowski.
Like many creatives, Buddy’s interest in the topic sprang from the news in 2021 that an NFT minted by Beeple sold for more than $69 million.
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Click to watch The Creative Show episode on NFTs.