Catch up on these new books or stock your library with timeless resources.
It's hard to keep up with all the great books for marketers and creatives. We turned to our community to get recommendations on the most useful new (or newly updated) books on content, creativity, technology and more.
Take a spin through these recommended titles that are sure to inspire, motivate, and teach.
Recommended by Chris Inman, director of photography, Chris Inman Productions: This book walks you through a process for building a great story about what your company can do for its clients. I love its “And, But, and Therefore” system of storytelling.
Recommended by Ann Gynn, editorial consultant, Content Marketing Institute: "I hate the word 'influencer' because it’s taken on such a selfie-style connotation. But, in truth, many people influence what a brand is and can become. This book helps you get real about all that."
Recommended by Andrea Walters, editor, Workplace Conversations, AIM WA: "Very transformative and practical to help us all be better at conversations."
Find Your Red Thread: Make Your Big Ideas Irresistible By Tamsen Webster Recommended by Penny Gralewski, solutions marketing, Commvault: "There are 37 sticky notes marking key ideas in my copy. This amazing guidebook helps seasoned and new marketers develop effective, relatable messaging. I’ve used the framework for product marketing messaging and presentation story development. I’ve recommended this book to marketing teams, technical leaders, professional keynote speakers, plus my MBA marketing course professors and classmates."
AI for Marketers: An Introduction and Primer By Christopher Penn Recommended by Hannah Szabo, teacher with marketing chops: "As we move into the fourth industrial revolution, marketers of all stripes will need to sharpen their data chops. This warm intro to the field of AI and machine learning tells you what you need to know (and what you don’t) success in the digital economy."
