A ContentTECH Summit 2021 presentation (exclusively for CCO subscribers)
"We thought we listened to [customers]. Then we got our customer satisfaction score, and I realized we missed a mark somewhere."
That realization kicked off the reexamination of every detail of Mastercard's content experience, says Jill Sheffield, who leads content strategy and development at the company.
Jill shared the details of her team's quest to improve documentation at ContentTECH Summit last year.
Watch the video to learn how Mastercard made measurable improvements in customer satisfaction.
Join us at ContentTECH Summit 2022, May 31 - June 2 in San Diego, for more case studies and strategies to transform your content experiences.
Use promo code CCO100 to register and save $100.
Click the image to watch this full-length ContentTECH Summit 2021 presentation.
