<strong> Looking for your next binge-worthy marketing blog, podcast, or video series? You can’t go wrong with these CMI community faves.
We asked the Content Marketing Institute community for their go-to resources. They came through with more than 40 storytellers they rely on to learn about new topics, dig into the nuances of familiar ones, and inspire their own content creation. Here are just a few of their top picks.
Optimist I came across their website and blog via the Tech Bound podcast. I think I’ve read close to every blog post on their site, scouring for more information as it relates to growth content marketing and content strategy.
They also have a Slack channel called Top of the Funnel, where there’s a lot going on. There are chats, conversations, webinars, AMAs. It’s a trove of content marketing resources. I also subscribe to their YouTube channel, where they house so many great guests and conversations around the world of growth content marketing. — Emma-Jane Shaw, head of content, Uku Inbound
Reforge Reforge is one of my favorite resources. The content they put together reflects the quality of their education programs, and you get great insight into the minds of experts – folks who have been in the trenches doing this work for a long time. Often, the experts haven’t built up a large social following nor are doing much education outside of their day jobs. And that’s because they don’t have to. They’ve built such credibility and are making enough money that they don’t need to invest in additional personal branding strategies. Reforge finds these folks and works with them to share their insights with their community, and it’s amazing. —Tracey Wallace, director of content strategy, Klaviyo
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