<strong>A content team that’s too stressed out can't function at its best. Fight back against fatigue with these expert tips.
Poor content quality and missed deadlines can be signs your team’s tanks are running on empty. Here’s how to get things back on track and keep your content engine humming along.
By Julia McCoy
The site hasn’t published a new post in over a week. Timely topics and keywords never get tackled because no one can look up from what they’re already doing. Poor-quality content gets published because the team just needs to get something into the world.
The effects of those and other headaches for time-starved, burned-out content marketing teams ripple. What can you do to minimize or even prevent them? How can you help everyone stay on track so your content marketing hums along without speed bumps?
These five practical ways can help you stay ahead and on point with your content schedule. And I’ll share bonus tips to help individuals avoid disruptive procrastination and burnout.
This first point may seem elementary, but it’s crucial. Don’t just say, “Well, we publish a blog every few weeks. It depends.”
That’s not a schedule – that’s an estimate nobody can pin their hat on. Get specific and document it in your content marketing strategy. For example, detail how many blog articles will be published each month – tie a number to a time, such as, “We publish one new or updated blog every week.” Get equally specific with all types of content you publish: videos, emails, social media posts, etc.
Your whole team should know and respect the documented schedule. Record it in your content calendar and keep the publishing cogs turning according to the schedule. That means deadlines are not nudge-able. They’re firm.
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