<strong> The best way to win the battle for audience attention is to not play like everyone else. Here’s how to break away from the pack and make your ideas pop.
The real key to standing apart from your content competition? Never stop with your first idea. Keep searching until you find an angle that makes it unique.
By Jonathan Crossfield
Coming up with new content ideas isn’t easy in today’s content-saturated online world. But that’s not surprising when so many marketers compete to attract the same audience within the same topic while drawing upon the same information or facts.
If your business sells auto parts, you might publish regular articles on car maintenance. But how many unique or original takes on 10 things to check regularly on your car can there possibly be?
As it turns out, this hasn’t stopped hundreds of such articles from being published, as evidenced by the Google search results I received:
10 Important Things You Should Check On Your Car Regularly
Routine Vehicle Maintenance 101: What You Should Know
Car Maintenance Checklist: 9 Essential Steps That Anyone Can Do
10 Essential Car Maintenance Tasks That Anyone Can Do
10 Important Car Maintenance Tips
Car Care Basics: 10 Car Maintenance Tips for Beginners
Top 10 Maintenance Items To Keep Your Car in Top Shape
10 Things to Know About Car Maintenance
10 Maintenance Things Every Driver Should Know How To Do
Other than settling on a different number of things to check, there isn’t a whole bunch of difference between them. You can probably guess most of these things without reading the articles: tire pressure, oil, water, spark plugs, etc.
Why would someone read any of these articles beyond the first click? What additional value is gained from reading multiple variations of “check your tire pressure?”
Inside the auto parts company, a checklist might seem to make sense as part of its content library. But beyond its website, the content is in an impossible fight to attract readers – battling for rank, armed with the same keywords and information as so many others.
This isn’t content marketing; it’s SEO to the death – where the winning edge is more likely to be determined by each page’s Core Web Vitals than the oh so similar content.
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