<strong> The dramatic changes of the last 18 months will affect your plans. Here's how to shift your thinking to get ready.
That quote from Microsoft CEO Satya Nadella perfectly captured the upheaval the pandemic caused in 2020.
But the changes didn't stop in 2020. Here's a look at three major disruptions that will likely affect content and marketing in 2022.
By Robert Rose
“Companies are waking up to the power of content marketing due in part to the pandemic,” Stephanie Stahl recently wrote of the latest findings of CMI's annual research.
I agree and add observations based on my consulting work with more than 30 brands over the last 18 months. I've spotted trends that stand to change the way companies approach content and marketing.
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CMI Research Director Lisa Murton Beets talks about the changes in how companies value content marketing and other findings from B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.