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All the cool kids are playing with TikTok, Clubhouse, Twitter Spaces, Spotify Greenroom, and other new social places. You may wonder if your brand should, too.
Before you join in, consider this advice from the “cool kids” (a.k.a Content Marketing World speakers).
They don't all share the same opinion, but the majority agree: Don’t jump on trendy channels unless your audience is there – and you have enough resources. –Ann Gynn
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