<strong>True resilience springs from systems, processes, and planning.
The beauty of the rock formations in the Royal National Park, Sydney, Australia, inspired the poem on the next page.
By Gina Balarin
Producing the millionth content piece on a subject you know better than you know yourself, then finding inspiration to produce the million-and-first takes? That takes endurance.
Finding a new way to understand the audience or creating a new content type after senior management complains that your content isn’t driving the results? That takes resilience.
And resilience in content marketing takes more than digging deep.
For truly resilient content marketing programs, content leaders must be able to reinvent and find inspiration despite arduous circumstances.
Processes, frameworks, and ensuring clear communication are helpful, but they’re not enough. Resilient content marketing requires a combination
of strategic and political savvy, humanness, endurance, courage, resolve, and strength of character (i.e., grit).
Subscribe to access the complete issue, where you can read the rest of this article.