Understanding that the pandemic has had a negative impact – and ongoing – on people’s ability to focus as before, the Grand Review report indicates a growing market for category development.
“The COVID-19 pandemic has had a positive impact on the market and fueled the demand for these [brain health] products among consumers mainly because of the deteriorating mental and emotional state of people,” the report says.
Additionally, this area of cognitive performance is not yet saturated with players, which means there is plenty of room for new entrants and innovative solutions.
The COVID-19 pandemic has had a positive impact on the market
Cooper says, “The post pandemic world has learned to value resilience, specifically mental resilience. That, combined with the mega trend of healthy ageing, means that both the consumer expectations for brain health and the market size will continue to grow.”