Original research based on analysis of survey responses from 291 agriculture professionals around the world
Among the many challenges thrown down by the global COVID-19 pandemic, one has been to the food supply chain. In Europe, the challenge presented itself as a shift in demand from hotels and restaurants to increased demand for products in supermarkets. In some cases, such as flour, this meant there was not always enough of the required packaging size. But overall, the supply chain has been maintained, from farmers and growers, through to supermarket staff who have kept working while many countries temporarily shut down large parts of their economies.
Informa Connect Life Sciences conducted a survey (14-22 April 2020) of professionals from across the agricultural supply chain, asking those involved in the industry their experiences of the COVID-19 crisis, its impact on their sector, and their thoughts for how it will shape the industry in the years ahead. This report details the results of the 291 responses.
To introduce the report, Luke Hutson, Chief Editor of New Ag International, explores some of the key takeaways.
Respondents were from a broad section of the plant nutrition and crop protection industry. 39% of the respondents said crop protection/plant nutrition/ fertilizer manufacturing was their core business, while 32% identified agribusiness/CRO/agri service provider as a core business.
In terms of product types, 64% of respondents said fertilizers/ biostimulants/plant nutrition best described their product type, while 70% said it was agrochemicals/ biocontrol/plant protection (in multi-choice question). Precision ag/ag tech was selected by 22%.
When asked about the impact of the virus on farming community, more than 200 respondents wrote open answers. These can be grouped as follows:
Respondents were asked how their supply chain had been impacted. Answers were detailed. Some centred on the delay to the delivery of raw materials, owing to plant closures in Asia where active ingredients were manufactured. This impacted many countries, and was highlighted by a respondent based in India. One reply described how cargo trucks arriving at a production plant were sprayed in liquid disinfectant before entry.
Logistical constraints were often quoted, such as labour, where employees were not able to travel to warehouses. Limitations on labour also slowed production rates, particularly when minimum staff levels for safe operation was a consideration. Transport issues were also regularly cited.
Respondents were asked about the digital strategy they were working on to communicate to customers.
The replies were wide ranging and largely covered the range of tools already in use. Not unexpectedly webinars were frequently mentioned, so too mobile phone apps, and video conferencing. Perhaps more surprising was a virtual field day.
Some did say that they their communication was already largely digital. Emails and social media were cited as part of a communication strategy, but so too was a personal phone call to farmers and business contacts.
Respondents were asked what changes in regulations and laws they expected in response to the coronavirus pandemic. The answers varied from none, particularly in regard to nutrition and crop protection, but there were more suggestions for sanitary controls to prevent future outbreaks.
The final question tried to get a flavour of the new challenges and/or changes by COVID-19 and associated measures most impacting respondents at the moment.
Social confinement, otherwise known as ‘lockdown’, was frequently cited. Working from home, and striking the right balance for work/family life. Many responses focused on the digital way of working.
But from a market perspective the decrease in the price of commodities was cited, since this will impact farmer incomes and their ability to pay for inputs, particularly in the near future. Another respondent thought this would make farmers more risk averse.
This survey has tapped into more than just the respondents' view of the market. It has drawn from their industry experience – and working life – at a time when many parts of the world have been responding to the coronavirus pandemic. With normality starting to resume in many parts of the globe, this survey provides some insight into how the food chain was tested and challenged, from many respondents who were involved in the effort to keep delivering food to where it was needed.
Luke Hutson is Chief Editor of New Ag International
The majority of respondents - 68% - were working at home full time at the time of the survey (14-22 April 2020). This figure is highest for North American respondents at 74%, versus just 59% of those based in Africa.
"Due to ongoing self quarantine and social distances, farmers are unable to participate fully to weekly meetings which in most cases are educative for farming expansion."
How has the virus impacted your supply chain? (From 1= No Impact, to 5 = Significant Impact)
59% of respondents are working on a digital strategy in response to lockdown and social distancing measures. This is highest in South America (76%) and Africa (74%) compared to Europe (49%) and North America (48%).