Introduction
The global pandemic has incrementally accelerated
interest in gut health, as consumers have become
more aware of the interlinkage of their digestive health,
immune function and general wellbeing. As awareness
levels increase, consumers are also demanding
more science-backed products without
compromising on accessibility or flavour.
This report discusses how the
COVID-19 pandemic has impacted
the digestive health market, diving into
market growth, consumer demands and
unique ingredients. We explore
market opportunities for synbiotics
and psychobiotics, and
innovative delivery formats.
Natalia Franca Rocha reports.