Discussion Forum: Affordability of Medicines, Price Transparency and Market Access

Watch on-demand

Watch on-demand: Affordability of Medicines, Price Transparency and Market Access

Christian Jervelund, Managing Partner at Copenhagen Economics participated in this panel discussion, discussing market access and innovative pricing models.

There is a severe need for such models to substitute price discount negotiations, especially for curative therapies for rare diseases and how to make that happen case by case.

However, to reach scale and cast innovative pricing as transformative, there is a need for payers and companies alike to rethink their organisational structure, KPIs and develop additional skill sets and leadership practices to be able to work with innovative pricing on a larger scale.

Click on the preview opposite to watch the full discussion.

Find out more at www.copenhageneconomics.com.