FA21 Demo Company Marketing Brochure
FA21 demo company marketing
Marketing Your Demo
A Guide for FinovateAsia 2021
Now that you've been selected to demo . . .
. . . time to begin marketing your selection!
This brochure has marketing tips for the following:
• Social media & website
• Announcements, press releases & quotes
• Blog posts by Finovate analysts
• Using your 60% discount to make key connections + VIP guest passes
• Staying connected after the event
Announcing Your Participation on Social Media and Website
This is the first step to take.
Read on for social media details, event logos, and so on.
Finovate's Social Media Details:
Event Graphics:
Download event logos: click here
By using these graphics and links to Finovate's social media accounts and website, your followers will know you’ve been selected to demo (a huge honor!) and may join you at the digital event.
Taking this first and simple step is a great way to kickstart your involvement. Post these logos and use these details wherever you deem appropriate (if you have questions about usage, just email Oliver at oliver@finovate.com).
Share Your 20% Discount Code: FKV2394VTFA
Via social media or your website, you can offer your supporters a 20% ticket discount to join you at the event: FKV2394VTFA. Share this discount code with as many people as you wish.
Quotes
Greg Palmer, VP of Strategy, is always happy to provide quotes about your company for use in press releases, on your website, etc. If you'd like a quote, please email Greg at greg@finovate.com and include your ideal Finovate quote. We may not always be able to give you exactly the quote you're looking for, but it's very helpful in guiding us towards your priorities and what you're looking to convey.
Blog Posts on Finovate.com
Want to be featured on Finovate's blog? Read on!
Finovate Blog Posts
As part of the marketing campaign for the digital event, we publish “sneak peek” blog posts several weeks before the event. The goal of the campaign is to provide a teasing snippet of information about your company and innovation to current and potential attendees to pique their interest.
If you want to join this fun marketing campaign and generate a little buzz around your company and new innovation, simply fill out the online Speaker Registration & Marketing Form ASAP: Fill Out Speaker Registration & Marketing Form (the sooner we receive your submission, the sooner we can include you in the sneak peek posts and emails). Examples of recent blog posts can be found here.
While this is a great way to drum up publicity, participation is entirely optional.
Use Your 60% Discount to Make Key Connections + VIP Guest Passes
Discover how you can invite special guests to the digital event and make influential connections . . .
Using Your 60% Discount on Tickets for Demoing Companies!
As a part of your digital demo package, you have the ability to purchase up to six tickets for your team members, key partners, customers, investors and/or other VIPs at a 60% discount on the current ticket price. This can be a very powerful marketing tool. Extending this discount is a great way to reinforce an existing partnership or make a new business connection, keep clients in the loop on product launches, and so on. It's a great perk that your VIPs will appreciate!
VIP Guest Passes
As a demoing company, you have the chance to nominate people for VIP guest passes.
If you would like to nominate someone to join us, please note they are required to work for an end user (i.e., Bank, Insurer) and hold a C-level, Director or VP title within the relevant field of technology, innovation or digital.
If your chosen prospect(s) do not fit within this criteria, we will not be able to grant a complimentary pass, but, if you feel comfortable, you can share your 60% or 20% ticket discount with them.
To nominate someone, please submit this form:
VIP Guest Pass Request Form
Staying Connected After the Digital Event
Find out how your relationship with Finovate continues once the digital event concludes . . .
Alumni News
Use finovate.com to broadcast your business and technology news! We're interested in hearing about new funding, partnerships, user milestones, product developments, industry awards, C-level hires, and any other big happenings.
Keeping us in the loop is simple -- just reach out to our analysts, Julie Muhn and David Penn, at research@finovate.com to include your news on Finovate's blog, daily newsletter and social media at Julie and David's discretion.
Demo Video
If you've been to Finovate.com, then you know we post downloadable demo videos after each digital event on the Video Archives.
A professionally edited video showcasing your awesome innovation in action is a great marketing tool, and there are several ways to use it.
Your website (the home, press, and/or product pages) and blog are great places to upload your video. You can also post it to social media outlets such as Twitter, Facebook, and LinkedIn. And of course, YouTube and Vimeo are great host sites as well. Here are some examples . . .
Blog Post by Privakey
Tweet by Jiffee
MX’s Finovate demos on Facebook
ebankIT’s LinkedIn shout out
Backbase’s Finovate demo channel
To download your demo video, go to your company page in the Video Archives and click the "Download video" link under the Key Stats section.
