Two years after the first pandemic-induced lockdowns, some consumers still don a mask in public places, while many others look inward to protect their immune systems from Covid-19.
“The Covid era has changed the attitude of consumers toward health. Consumers have been thinking and learning about health for more than two years, putting well-being at the forefront of their priorities,” says Sergio Pumarola, owner of Pumarola Innovation Consultancy.
“So, this focus on wellness — including immunity — will not fade and will stick.”
When it comes to immune health, there is probably no other category that has had the heightened focus in the past two years. That focus isn’t expected to peter out anytime soon. Once synonymous with cold and flu season, immune system wellness is now foundational year-round.
Consumers today expect easier access to purchases; a diverse selection of product options backed by science; and delivery formats that meet individual lifestyles. As such, businesses looking to gain a foothold or expand in this market still have time and room to get involved.
