Post-Covid-19, online purchasing, and curbside click-and-collect offer quick and easy access to retail stores, including chemists who sell dietary supplements.
Dubey, from Future Market Insights, offered hope for consumers, and a cautionary warning for formulators. She said newer formats like drops and bars are becoming more prominent in the marketplace.
“Variability in dosage technology, ingredient combinations, delivery methods, and research acumen of both leading and emerging ingredients continue to keep competition in the space robust,” she noted.
These formats, she said, can be subject to harsh formulation processes like high heat. “This is particularly important for formulators to be aware of when working with sensitive solutions and combining distinct ingredients in fortified offerings,” she said.
Some consumers prefer a customised immune health solution, such as DNA-based microbiome products for improved immune health.
For the Biome makes a drinkable Immune Therapy infusion, which is a combination of cistus x incanus, rosehip, sumac, blackcurrant, chaga mushroom and ginger. Its Restore Essence Spray features microbiome-boosting prebiotics from honey ferments found in New Zealand manuka and Swiss black bee honey.
