A well-known broker dealer in the United States came to Informa with objectives to determine the goals of their audience, lead generation, and thought leadership. To achieve these goals the client was prepared to work with a partner that would select multiple solutions that would integrate as one to convey their messaging through different channels.
WealthManagement.com recommended the client run a full research campaign that included a custom survey, white paper, and lead gen. To come full circle, we created ungated FastChat videos and gated webinars that related to research, giving the client a voice to our audience and additional lead generation.
With a successful collaboration, the program produced – informative survey data, research presentation, white paper report, online sponsorship, webinars, & FastChat videos co-branded WealthManagement.com and client. Collectively we delivered over 1,000 leads and over 1 million impressions.