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Achieve your specific marketing goals and objectives with exclusive benefits from our thought leadership solutions:
Content Awareness Channel and custom newsletter: Contact your sales rep for program recommendations that meet all your initiatives
Video-based interview for executives to tell the story of their brand’s innovation, market leadership, and expertise; creating a content marketing experience that generates an authentic connection to an audience hungry for information.
Align your products and services with us, generate awareness and position your company as a thought leader. Content Awareness Channels give you an exclusive, competitor-free environment to surround your brand with a relevant topic of your choice. Your assets live on a dedicated landing page with our brand-trusted editorial content.
We map three pieces of your thought leadership content to the needs of your prospects. A series of three emails are sent to 5,000 targeted contacts to generate and nurture their interest. You receive lead data for each user who registers as well as overall campaign engagement metrics. Includes lead scoring.
Custom Content is a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Informa-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.
Examples include, but not limited to:
Podcast Example: Contact your sales rep for program recommendations that meet all your initiatives
Web-based survey to yield insights about current industry trends. Approximately 15-20 questions developed in collaboration with client by our research team and subject matter experts. Survey fielded to WMRE's target audience of CRE executives.
White Papers are a great way to provide solutions to industry problems or expand on research results. Our developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.
Infographics drive more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. They also encourage social sharing of your content.
Content Engagement Center
Achieve your marketing goals and objectives with these content distribution channels:
Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Our webinars are a cost-effective way to create powerful, engaging content that generates a large number of leads and allows you to connect directly with prospects.
eBooks help solve problems, tackle industry topics or uncover opportunities for your prospects. Compared to white papers, ebooks are typically more visual in nature, have a more conversational tone and often tie related content pieces together into multiple chapters. When paired with an Informa Lead Generation program eBooks can be promoted all at once, or chapter-by-chapter.
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Leverage our audience and trusted platforms to syndicate your content assets and generate high-quality leads. Through highly targeted campaigns we delivery only those leads that meet your specific criteria for a high ROI.
WMREVoice extends the reach of your educational content by placing it next to our credible editorial content in our newsletters. Packaged with an on-site program your content also lives seamlessly next to our site’s credible editorial content in a manner that matches our website’s form and function.
Co-branded newsletter to engage our audiences with highly relevant content. Keeping your target audience in mind, we deliver useful information that educates and informs in a co-branded, competitive-free environment.
Our high-value audiences seek out information to research and evaluate multiple solutions, products, and services. Syndicate your valuable thought leadership content across our channels to reach highly relevant audiences with interest in the content’s topic. Registration is required to view the content and you receive weekly reports with contact information for each lead.
Achieve your specific marketing goals and objectives with exclusive benefits from our lead generation solutions:
eNewsletter Advertising
Explainer Videos
FastChat Videos
Most Popular Widget
Brand Newsletter Advertising
View the Editorial Calendar
Reach your target CRE audience on the website they trust most.
View digital specs for high-impact advertising options
Follow the WMRE community around the web on other news and real estate sites with your targeted messaging using our audience extension network. Targeting criteria can be the same as used for eBlasts.