• Video embed URL or supplied MP4 file
• Supplied headline, subhead and description of company/brand (150 words max)
• Supplied list of product benefits (3 bullet points max)
• Appears in website’s editorial content feeds and tagged to relevant categories
• Content is searchable and SEO optimized
• Content is labeled as sponsored
• Brand logo on video page
• Leaderboard ads (728x90 for desktop, 320x50 for mobile) on video page for program duration