Introduction
Changing demographics, research showing associated health benefits, and concerns around climate change and animal welfare are fuelling interest in the plant-based market. From meat alternatives to plant-based supplements, the market is rife with development and opportunity, yet barriers remain. Regulatory hurdles, consumer satisfaction, and geopolitical factors must be carefully navigated to sustain growth. This report will also consider how best to develop and market products that connect with consumers seeking plant-based options, as well as ingredients critical to delivering great-tasting and efficacious products.