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Contact: Tony Gay Job title: Technical Sales Director, Nutrition Company: Prinova Europe Limited Contact: info@prinovaglobal.com Visit us: www.prinovaglobal.com
1How would you define the term ‘plant-based nutrition’ as it relates specifically to the nutraceutical market, and how do you serve this category?
Unlike vegan diets, plant-based diets do not necessarily eliminate all animal products but rather focus on consuming primarily plant-derived products. While non-vegans will find 100% plant-based products appealing, they will also be attracted to plant-based ingredients on the label of non-vegan foods, which create a health halo around the products. Prinova offers a wealth of knowledge and experience in the plant-based sector. We can provide vegan friendly versions of many of our ingredients, including amino acids, proteins, and hydrocolloids, in addition to our specialist premixes.
2What unique plant-based ingredient(s) do you offer, and can you speak to the traceability and sustainability story behind them?
Prinova offers a selection of plant-based branded ingredients that can help food and beverage brands stay ahead of consumer trends. A good example is Aquamin™, a range of marine products rich in highly bioactive minerals such as calcium, magnesium, and 72 other trace elements. Aquamin™ is derived from algae which are harvested in the North Atlantic under an extensive sustainability program supported by the Icelandic Marine Institute. Backed by 15 years of research and over 40 scientific publications, the 100% natural, plant-based and clean Aquamin™ range is suitable for many food and supplement applications.
3How do you define your company’s point of differentiation and advantages in the market?
Prinova is one of the world's largest distributors of functional ingredients and a supplier of integrated solutions such as custom nutrient premixes. We offer a broad portfolio of over 2,000 ingredients and have market-leading positions in key categories. Prinova's inventory of amino acids, vitamins, sweeteners, and plant-based proteins is the largest one in the world. Sourcing expertise is the cornerstone of our business. We have established trusted ingredient supply chains over decades that allow us to ensure quality, accountability, and reliability. Our global reach and strong relationships with local markets give us real-time insights on the availability of ingredients and market trends.
4What questions should product formulators and ingredient buyers ask when sourcing plant-based ingredients to ensure they are getting quality, efficacious offerings?
When it comes to plant-based ingredients, quality and safety are essential. Traceability must be exemplary, and regulatory documents available. As plant-based products are subject to seasonality and weather, buyers should be advised on the best time to purchase and stock up. At Prinova, we rigorously check, validate, and monitor all our ingredients and suppliers. We are fully committed to transparency. Our global reach and strong relationships with suppliers give us real-time information on ingredient availability, market trends, and regulatory requirements. If formulators need support to overcome taste and texture challenges, our experts finetune the formulation until the desired sensory response is achieved. As a single partner offering ingredients, development services, and market expertise, Prinova adds value at every stage of a product's life cycle, from concept to completion.
The plant-based trend has been enjoying spectacular momentum in recent years. Concerns about animal welfare and the environment, as well as the COVID-19 pandemic, have fuelled huge demand for plant-based foods and beverages, leading to...
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