Why does sustainable agriculture matter to farmers/ growers?

Sustainable agriculture allows us to improve the aromas of vegetables and fruits without abusing of nature.

Antonio, Grower, Naples, Italy

Sustainability for the agricultural world means to harmonize the management of the productions that are able to satisfy an increasing demand with the awareness of having less agricultural areas available, less water resources and an increasingly “prudent” use of pesticides and fertilizers. It means to use human resources by respecting simultaneously our own rights.

Giuliano, Technician, Tuscany, Italy

Today it means regaining the trust of the nature that was kidnapped just in a few decades and the confidence of consumers who ask for good but also safe food. The greatest investment must be made in culture and innovation, because the respect for our nature cannot be focused on a return to the origins, but a sincere strengthening of current production capacities through the powerful resources that our nature offers.

Giovanni, Technician, Sicily, Italy

Maintaining and promoting sustainability means continuing to supply food to the world and preserving my farm business in the medium and long term.

Tomato Grower, São Paulo State, Brazil

The final consumer is constantly looking for agricultural products grown with traditional and bioinnovative techniques, thus "forcing" farms to ensure maximum attention in the use of non-invasive products. After years of land depletion, farms have realized that by continuing with wicked choices of products, they have impoverished the soils and therefore today they are looking exponentially for biotechnological products that make a difference without damaging soils and human health. In short, the combination of consumers and farms lead to a request for a pure and guaranteed final product, bringing benefits to both categories.

Giulio, Grower, Emilia Romagna, Italy

Sustainability represents the synergy between society, economics, and environment. We are all responsible to foster sustainability otherwise we are all going to suffer the consequences.

Marcelo, Soybean Grower, Brazil

Sustainability is a green cycle that supports creating a positive atmosphere within the economy and a high quality of life. It represents that future generations should live in a better harmony world that the present generation has enjoyed but not wasted.

Luiz Fernando, Greenhouse Grower, Minas Gerais State, Brazil