As stewards of the green building movement, how do we educate, incentivize, and compel companies to add environmentalism to their agendas?
National policies continue to shine a spotlight on sustainability imperatives. Companies are adopting clear and measurable sustainability goals. Employees are choosing companies that have a clear commitment to the environment. Public awareness of environmental issues rose as a result of the pandemic.
The title of Chief Sustainability Officer (CSO) has emerged within many companies, with the number of professionals with that title growing more than 200% from 2011.
Yet, many businesses may still be resistant to taking steps that promote environmental health. Some companies merely pay lip service to sustainable building and practices. They balk at measures that will cut into their profits or delay or complicate development. They struggle with energy use reduction, social justice efforts, and new LEED construction.
As stewards of the green building movement, how do we educate, incentivize, and compel companies to add environmentalism to their agendas? Making a case for sustainability requires companies to know their facts and be relentless and creative in advocacy.
Selling and marketing sustainable solutions can be accelerated through data and partnerships. Despite policies and company commitments to greener building, we will all face objections. Learn from those who are overcoming them.
We reached out to a diverse panel of industry experts and asked how their colleagues and the companies they serve can move more quickly to operate greener. This is the second in a series of three forward-looking reports, intended to be both informational and thought-provoking. Digesting this report is simply the first step.
We also hope you will subscribe to upcoming content and join us this September when powerful words come alive through more than 200 interactive sessions and access to the professionals who will teach you how you can make a change in your industry, company, and community.
