Introduction
With many internal and external factors, healthy ageing is a multifaceted process influenced by all areas of life. The World Health Organization (WHO) defines healthy ageing as “the process of developing and maintaining the functional ability that enables wellbeing in older age.” Such functional ability refers to an individual's intrinsic capacity, including the ability to walk, think, see, hear, and remember. It also accounts for individuals’ externalities such as different communities, societies, relationships, values, and services.
Every country is seeing growth in their older populations' numbers. By 2050, the share of the world’s population aged 60 years or older will nearly double to 22%. As ageing populations continue to rise, consumers across different demographics are becoming more aware of the role that nutrition plays in healthy ageing. This report explores the healthy ageing space providing insights around consumer data, market ingredients and trends, challenges and opportunities, repositioning products, and market predictions.