Insta-Fame: How to Predictably Drive Millions of Views Without Spending $1 on Ads! 10:15 – 11:45 am PST // Virtual Stream 3
According to a recent article published in the Aesthetic Surgery Journal, patients consistently choose plastic surgeons based on online presence rather than their experience, expertise or ability. But let’s face it, most physicians and aesthetic providers haven’t figured out how to cut through the noise on social media to increase viewership, attract more followers and avoid the high costs for ads. This session will help you enhance your social media presence to position yourself as the go-to provider for your area. Find out how to drive millions of organic views, streamline your content and messaging, and potentially produce an additional 6-7 figures a year!
Invited Faculty Jon Jacques
The X-Factor: Mastering Video Performance to Enhance Your Presence & Your Practice – A Skills-Building Experience 12:30 – 2:00 pm PST // Virtual Stream 3
Video is a great way to become a well-known influencer in medical aesthetics and increase the prominence of your practice. This session will show you how to effectively tell your story through video while educating and engaging your audience. From welcome videos to mastering interviews, optimizing for social media, and more, experts Mark Tager, MD and Leslie Marcus will show you the power of video.
Moderator Mark J. Tager, MD Invited Faculty Leslie Marcus; Mark J. Tager, MD
Building Blocks of a Successful Practice 2:15 – 3:45 pm PST // Virtual Stream 3
Building a successful practice takes time, critical thought, dedication and know-how. In this session experts will reveal their secrets to building highly successful medical aesthetic businesses and the key points to keep in mind when designing and/or building your practice. Learn how to reduce wasted time on tracking down payments, why it is critical to understand the modern customer journey and key strategic elements you should consider incorporating into your practice to maximize profitability and success.
Moderator Jay Shorr Invited Faculty Mohsen Ghoreishi; Jonathan Kaplan, MD; Jay Shorr; Mara Shorr; Kelly Smith
Practice Management – Proactive vs. Reactive 8:00 – 9:30 am PST // Virtual Stream 3
Protecting your practice in a digital world. Preparing for and bouncing back from the unexpected. Benefit planning for retirement...these are just a few of today’s most common issues we see arising in a medspa / aesthetic practice. In this session, you’ll find out how you can get ahead with proactive measures and leave with real-world tips to immediately implement within your practice.
Moderator Dori Soukup Invited Faculty Jacob Horn; Shelena Lalji, MD; David Mandell, JD; Jay Shorr
Must-Know Marketing Strategies – Part 1 10:00 – 11:30 am PDT // Virtual Stream 3
You may have the best staff, top practitioners, superior customer experience and the most advanced technology in town – but if nobody knows you are there, or what you are capable of, it is all for naught. In 2020, marketing and branding your practice is paramount, and this session shares proven strategies and examples to expand your presence and bring in new patients. You will discover the evolving nuances of social media and website design and top secrets to beating your competition online.
Moderator Mara Shorr Invited Faculty Chad Erickson; Tara Leifer; Sam Peek; Dori Soukup
Sales Strategies Live Training 12:30 – 2:30 pm PST // Virtual Stream 3
One of the biggest struggles in medical aesthetics is the business side of running a successful practice. Lack of training is by far the biggest gap in the industry – especially sales training. This sales training workshop provides tangible tools and techniques and will demonstrate scenarios to show you what it truly means to “sell” within a medical practice. Participants will learn the critical sales skills that impact both your patients and your practice, how to conduct patient consultations that convert, the key to creating a seven-figure practice and more. Includes live Q&A with faculty.
Invited Faculty Terri Ross; Chris Stock
Must-Know Marketing Strategies Part 2 – Expert Panel 2:45 – 3:30 pm PST // Virtual Stream 3
This panel features marketing experts taking a deeper dive into real-world concepts that will help your practice today. Topics will include where to spend your marketing budget, the relationship between building a brand and growing your practice, generational strategies, and an interesting look at creating and cultivating a hyper-focused brand.
Invited Faculty Kyle Farr, DNP; Kate Hancock; Alison Heinrich; Alexandra Rogers, NP; Christian Subbio, MD
Process Improvement 8:30 – 10:00 am PST // Virtual Stream 3
Successful implementation and following of processes and procedures are often cited as the keys to running a productive practice. This session offers proven tips and best practices to help you overcome operational issues that affect every practice – covering things like regulations on who can do what in an aesthetic practice or medspa; determining relevant KPIs; tips to becoming a better leader; and apps to market your practice.
Moderator Terri Ross Invited Faculty Bradford Adatto; Michael Byrd; Paula Di Marco Young, RN; Mark Grisby, JD, MPA; Robin Ntoh; Mara Shorr