Marketing Pitfalls and Strategies for Success 11:15 am – 12:45 pm PDT // Virtual Stream 3
From social media to email marketing, this session will focus on the ever-evolving world of marketing your aesthetic practice. You’ll find out what’s working, things to avoid, and discover real-world best practices through trending marketing topics.
Session Presentations:
Moderated by Mark Tager, MD The Marketing Ladder - What to Spend, in What Order and When Jonathan Hoffenberg COVID and PPC - How to Navigate Gaining Patients in Our New Normal Tara Leifer Marketing Effectiveness for Your Cosmetic Practice Robin Ntoh Maximizing Website Conversions Chad Erickson
Strategic Planning: Organize, Don’t Agonize 1:15 pm – 2:45 pm PDT // Virtual Stream 3
This session will take you full circle by covering all aspects of a medical aesthetic practice – from opening to best practices for success and preparing for the unexpected. No matter what phase you’re in, there will be some valuable takeaways for everyone and a live, interactive Q&A with attendee participation.
Moderated by Mark Tager, MD Why Some Injectables Practices Are Successful and Others Are Not Steve Yoelin, MD Preparing for the Unexpected: A Lesson After Dying Mark Beaty, MD Post-COVID Legal Strategy: Embracing the New Normal Alex Thiersch Other Faculty Alex Thiersch LIVE Q&A Mark Beaty, MD; Mark Tager, MD; Alex Thiersch; Steve Yoelin, MD
Practice Management How To: A Nonsurgical Business That’s as Profitable as Any Surgical Practice 8:00 am – 9:30 am PDT // Virtual Stream 3
Many surgeons want to stay focused on big ticket surgeries, but they know that the fastest growing procedures in medical aesthetics are nonsurgical. Suppose you’re looking to add new revenue streams and stay competitive. In that case, this session will help you create or expand your nonsurgical business. This session includes a live Q&A with presenting faculty.
Moderated by Mark Tager, MD Marketing for Profitability Kelly Smith The Physician's Practical Guide to Marketing in 2020 Preston Ward, MD How to Start a Pandemic-Proof Million Dollar Online Aesthetic Business Vivek Bansal, MD; Sonia Badreshia-Bansal, MD LIVE Q&A Vivek Bansal, MD; Sonia Badreshia-Bansal, MD; Kelly Smith; Mark Tager, M; Preston Ward, MD
Leveraging Technology in Your Practice 9:45 am – 11:15 am PDT // Virtual Stream 3
Technology is pervasive today, and your aesthetic practice is no exception. To run an efficient and successful operation, there are many tech trends worth considering – and implementing – to ensure your practice is up to 21st century standards.
Moderated by Mark Tager, MD The Spotlyte Case Study - Integrating Agile Development Principles, the Importance of Understanding the Consumer Journey, Applying Digital Technologies and the Latest Consumer-Driven Insights Annelise Norton How to Put Video to Work in Your Practice Mark Tager, MD Technology to Improve Your Patient Consultation Suneel Chilukuri, MD Virtual Fireside Chat: Opportunities & Challenges When Adding Technology to Your Practice Suneel Chilukuri, MD; Mark Tager, MD
One Day at a Time: Processes that Lead to Growth 12:30 pm – 2:00 pm PDT // Virtual Stream 3
The most successful aesthetic practices run on processes. So, what’s yours? Suppose you’re looking to put a process in place or acquire tips to streamline what you’re already doing. This session can help you do that by sharing insights on topics like hiring and training best practices, the difference between customer service and customer experience and practice pitfalls. This session will also include a live Q&A with the faculty.
Moderated by Mark Tager, MD Building the "A" Team - Hiring to Training for Success Kaeli Lindholm The Difference Between Customer Service and Customer Experience Patricia Douville Processes that Lead to Growth Robert Whitfield LIVE Q&A Patricia Douville; Kaeli Lindholm; Mark Tager, MD
Sales Strategies 8:00 am – 9:30 am PDT // Virtual Stream 3
From booking a consult to then converting it into a paying treatment, to selling services and products – sales is an integral part of your aesthetic practice. But if you’re like most aesthetic professionals, you probably don’t see yourself as much of a salesperson. This session will help you overcome your challenges and show you how to naturally “sell without selling” and grow your practice by expanding your treatment offerings and distinguishing yourself on social media. This session also includes a panel discussion on converting unhappy patients into raving fans.
Moderated by Mark Tager, MD The Art of the Non-Invasive Hair Restoration Consult Terrence Keaney, MD; Reena Jogi, MD Patient Consultations that Convert Terri Ross How to Distinguish Yourself on Social Media: Strategies for Success from a Dermatologist Elizabeth Houshmand, MD How to Convert the Unhappy Patient into a Raving Fan - Panel Discussion Amber Foglia, Indira Hodzic, Emily Anne Scalise, MA
Social Media Strategies for Success 9:45 am – 11:15 am PDT // Virtual Stream 3
From social media to email marketing, this session will focus on the ever-evolving world of marketing your aesthetic practice. You’ll find out what’s working, things to avoid, and discover real-world best practices through a lively panel discussion featuring some of the biggest names. After hearing from physician influencers, there will be a special live feature presentation from an industry expert on going viral without spending a dollar on ads.
Moderated by Mark Tager, MD Faculty Doris Day, MD; Steven Dayan, MD; Michelle Henry, MD Special Feature Presentation: Going Viral! How To Predictably Drive Millions Of Views Without Spending $1 On Ads! Jon Jacques
Optimizing Leadership & Culture 11:45 am – 1:15 pm // Virtual Stream 3
Strong leadership and the right culture is the secret sauce of a successful practice. Doing these things the right way can give you a competitive advantage, but it is one of the overlooked aspects when thinking of your marketing, sales and profit-growing strategies. This session will share the secrets of creating a healthy culture through expert leadership strategies and insights on building and retaining an A+ staff. And stick around for the live Q&A immediately following faculty presentations.
Moderated by Mark Tager, MD Leading Your Team Through Culture & Service Jay Burns, MD How to Build an A+ Staff and Keep Them on Your Team Emily Anne Scalise, MA Your Biggest Headache and Your Best Asset, Building a Team for Success Lindsay Moss LIVE Q&A - Leadership in Times of Stress Jay Burns, MD; Lindsay Moss; Emily Anne Scalise, MA; Mark Tager, MD
Financial Fundamentals for a Healthy Practice 1:45 pm – 3:15 pm // Virtual Stream 3
Are your finances in shape? To maximize the finances at your practice, it is important to focus on the fundamentals. Learn best practices from experts, including how to ensure your practice is financially sound, the latest trends in website economics and determining how much money you may be losing.
Moderated by Mark Tager, MD You Have No Idea How Much Money You're Losing! Adam Rubinstein, MD; Jason Tuschman; Eric Wilson You Can't Manage What You Can't Measure Audrey Neff Website Economics - The Power of 1% Samuel Peek Benefits and Pitfalls of Proper/Improper Employee Selection Jay Shorr