Content calendar

Explore 2022's industry reports

	Thematic Months	Digital Events
January	Digestive health: Understanding of the microbiome and the critical role optimal digestion plays in whole-body wellness is accelerating among consumers. Optimising nutrient delivery in unique products, while explaining the science behind the health effects is the next step for brands looking to connect with consumers. We look at not only the ‘biotics’ (pre-, pro-, post- and syn-), but the formulation considerations and ancillary ingredients that boost gut health and beyond.
February	Healthy ageing: It’s no longer about targeting the older consumer; healthy ageing is now a lifelong journey to maximise health-span, not just lifespan. Understand what different demographics are seeking at their life stages; explore ingredients from minerals to omegas, botanicals to collagen; and get insights on the science around heart health, eye health, skin health and more.	DIGITAL DAYS - Clinical trials: Consumers are demanding efficacious nutraceutical products, and are increasingly asking for the science behind them. Clinical trials on ingredients and finished formulations offer brands the ability to communicate directly and with confidence. Understanding how to choose the right clinical research partner, develop protocols, and message appropriately are all considerations to be addressed.
March	CBD: Cannabidiol (CBD) has been on the rise in various geos, but its growth and adoption by consumers has been hamstrung somewhat by regulatory uncertainty and challenges in consumer messaging. Cut through the darkness as we look at the unique ingredients and production techniques bringing CBD products to market, and the consumer demographics and health needs they serve.	VITAFOODS INSIGHTS VIRTUAL EXPO ASIA: ^{Digestive health: Across Asia, digestive health has been a foundational consideration for consumer health. Explore the consumer desires unique across this geo, as well as the innovation that is fuelling new product development for these markets.} ^{Immune health: Key understandings in Asia of the critical role that baseline wellness plays in immune health make this a unique market for product launches. Uncover the latest ingredient science that underpins development of immune supporting solutions.} ^{Cognitive health: Focus and mood combine in the cognitive health arena in Asia, and we focus on the interest of different demographics in unique solutions, as well as the ingredients that are being studied for their ability to support brain health.} ^{Beauty from within: The nutricosmetics and beauty-from-within categories are robust in this market, fuelled by consumers’ desires to look as good as they feel. Botanical solutions, combinations of topical and ingestible products, and ingredients that enhance radiance and resilience are addressed.} ^{Functional F&B: Foods and beverages are understood in Asia to have uniquely functional abilities; this has provided the ground truth for companies bringing products to market to augment products that are already part of the daily routine with nutritional ingredients that improve health effects. Get insights into the consumer desires for functional foods and beverages, as well as the types of products and ingredients finding market success.} ^{Distribution: Go-to-market strategy varies from country to country across the Asian region. However, finding the right distribution partner can make all the difference in a successful product launch. Uncover the unique solutions from distributors, and how to select the right one for your brand.}
April	Sports nutrition: The active nutrition and sports category has new resonance in this ‘new normal,’ as consumers seek solutions to fuel their bodies and minds for physical performance. From proteins and basic nutrients into botanical solutions and unique specialty ingredients that bolster energy production, new ingredients and formulations are driving growth through new channels and into wider demographics.	DIGITAL DAYS - Innovation & Start-ups: The nutraceutical industry is one of great innovation, and much of that comes from start-ups, whether those launching new ingredients or developing finished solutions for target consumer markets. Explore the latest macro trends driving the start-up community, and how partnerships in this market offer the ability to accelerate business growth.
May	Alternative proteins: Around the globe and in every product category, alternative proteins are on the rise. Consumers are increasingly interested in alternatives to the standard proteins; however, understanding how the ingredients are manufactured, the way to communicate with consumers, and the challenges and benefits these alternative proteins bring to product development is important to market success.	Vitafoods Europe 2022 - Hybrid
June	Go-to-market partnerships (Contract manufacturing): Brands with great ideas need great partners to help bring those concepts to market. Understanding the critical role of manufacturing partners, from regulatory expertise and formulation guidance to sourcing and application insights, will help CPG brands make the best choice for a long-term partnership.	DIGITAL DAYS - Functional F&B: Consumers are increasingly demanding nutritional solutions in more accessible and familiar food and beverage products. Enhancing these products to create ‘functional’ versions takes more than just adding a premix or updating the label. Discover some of the unique ingredient solutions that support product development, as well as the market whitespace.
July	Cognitive health: Mental performance took on new meaning over the pandemic, with focus and memory increasingly critical to delivering in an ever-more-wired world. From stand-bys such as omega-3s and Ginkgo biloba, to adaptogens and minerals that fuel not only performance but mood as well, look at the players across the brain health space.	DIGITAL DAYS - Regulatory compliance: From inception, brands need an understanding of the regulatory guidelines that their product will face in market. Explore the latest updates on ingredient allowances, claims and substantiation, and expected shifts in global regulatory compliance.
August	Plant-based nutrition: Demographic shifts, increasing concerns around climate change, and the science showing health benefits associated with a plant-based diet are all fuelling continued interest in the plant-based market. How best to develop and market products that connect with consumers seeking plant-based options, as well as the ingredients that are critical to delivering great tasting and efficacious products, will be explored.
September	Botanicals: Ingredients from the plant kingdom form the foundation of the nutraceutical space, and offer great potential to directly impact myriad health issues. How are companies discovering new botanical ingredients, bringing them to market in a sustainable way, and ensuring the science substantiates the claims? Explore the global herbal market, as well as the claims and marketing guidance that will support brand launches.	Vitafoods Asia 2022 - Hybrid
October	Immune health: Perhaps no category has had the focus of immune health in the last two years; however, don’t expect this to fade out. Once relegated to cold and flu season, immune wellness is now foundational. Uncover what consumers expect from immune support year-round—including the connection to gut health—and the ingredients that fuel product innovation.	DIGITAL DAYS - Product development/bespoke: Brands increasingly are reliant on product development and go-to-market partners to make their ideas a reality. What are the considerations when selecting a product development partner, or deciding to go down a private label route? From sourcing to formulation, and packaging to distribution, we explore the issues around go-to-market partnerships.
November	Women's health: A women’s health needs change over her lifetime, as she navigates the unique hormonal and age-related shifts in the body. How can brands avoid ‘pink-washing,’ and instead develop scientifically substantiated formulas that deliver the nutritional support needed for women to thrive at all ages? Discover the ingredients and opportunities in the women’s health arena.	VITAFOODS INSIGHTS VIRTUAL EXPO EUROPE: ^{Healthy ageing: As consumers seek to optimise their ‘health-span’, the topic of healthy ageing has extended beyond its former demographics to encompass consumers of all ages looking to take proactive measures to support their health. From cognitive performance to strong bones and joints, from muscle strength into heart health, healthy ageing encompasses macro- and micronutrients that fuel the body and keep it running at maximum strength.} ^{Sports nutrition: Beyond just ‘athletes,’ the sports nutrition category encompasses consumers of all ages who are looking to support the performance of their bodies and minds. Active nutrition means more than simply a recovery beverage, and brands are seeking ingredients that can offer unique market positioning for their solutions. Botanical ingredients, probiotics, alternative proteins, and much more are part of the new sports nutrition category.} ^{Gut & Immune health: Consumers are increasingly aware of the critical role gut health plays in overall wellness; further, the understanding of the connection between gut and immune health has accelerated in the last two years. There are myriad ingredients on the market with strong clinical substantiation on their ability to positively impact baseline health and immune function, as well as support the microbiome. Discover the market whitespace, consumer expectations, new ingredient solutions and formulation considerations.} ^{Mental wellness: Through the pandemic, levels of stress, anxiety, insomnia and depression rose incrementally; they’re still among the top concerns vexing consumers. Natural ingredients offer a unique solution for these challenges, delivering efficacious support without the common side effects of many drugs. From products supporting the gut-brain axis to formulations based on adaptogenic botanicals and much more, the market opportunity is now for supporting good mental wellbeing.}
December	Bone & joint health: No longer the domain of the ‘ageing’ demographic, consumers of all ages are looking to bolster their bones and keep flexibility in their joints. Discover unique ingredients with clinical substantiation, as well as guidance on developing compliant claims in the sometimes tricky ‘inflammation’ category.