Vitafoods Europe 2024 results
Vitafoods Europe celebrated its final edition in Geneva - its home of 26 years - before the much anticipated relocation to Barcelona in 2025. Connecting nutraceutical suppliers with international buyers for yet another successful event edition.
Vitafoods Europe 2024 was the biggest edition in its 26-year history, with a record 70,000 square metres of exhibition space. The event welcomed over 19,000 attendees from over 162 countries to make new connections with businesses across the supply chain. The perfect way to bid a fond farewell to Geneva!
"It has been the greatest pleasure to welcome everyone back to connect, learn and inspire in Geneva for the final time before Vitafoods Europe moves to Barcelona in 2025. The show floor was buzzing with anticipation for what’s next, but there was also a huge sense of celebration for how much the industry has achieved since the very first Vitafoods Europe all those years ago. We’re delighted that our last event in Geneva has been our biggest and best yet ”
Total attendance
Exhibitors
Visiting countries
Pavilions
Media partners
Speakers
Vitafoods Europe is the heart of the nutraceutical market and a great opportunity for us to find new partners and expand our network.
Vitafoods Europe is the nutraceutical event in Europe so it is the best place to be to do business.
We have been coming to Vitafoods Europe for more than 20 years. It's perfect for us to propose our innovations to current customers and potential customers.
To meet with existing suppliers57.05%
To see the latest research and developments52.81%
To buy/source new products/services50.03%
To keep up to date with global industry trends49.30%
Networking37.43%
(Based on multiple responses)
France 11.5%
Germany 10.8%
Switzerland 10.5%
Italy 7.6%
United Kingdom 7.5%
Spain 5.7%
Netherlands 4.5%
Belgium 2.9%
Poland 2.8%
United States 2.7%
Brand manager 18%
Business development 18%
Product development 14%
Sales 13%
Logistics, purchasing & procurement 9%
Marketing 7%
Corporate management 4%
Reserch & development 3%
Manufacturer 32.38%
Distributor 25.37%
Service provider 7.12%
Retailer 7.05%
Contract manufacturer 6.87%
Private label provider 5.34%
Wholesaler 4.33%
Academic 2.03%
Equipment provider 1.07%
Other 8.45%
of visitors are involved in the purchasing process
Digestive & gut health 45.44%
Immune system 45.25%
Healthy ageing 44.61%
Women's health 41.99%
Cognitive health 40.23%
Bone & joint health 38.47%
Sports nutrition 38.35%
Nutricosmetics 32.31%
Men's health 32.30%
Heart health 31.21%
Weight management & satiety 30.46%
Children's health 29.16%
Eye health 27.35%
Personalised nutrition 26.71%
Sexual health 22.41%
Other 11.27%
73.68% of visitors are interested in ingredients & raw materials
49.76% of visitors are interested in branded finished products
41.96% of visitors are interested in contract manufacturing
33.01% of visitors are interested in Services and Equipment
Attending distributors are marketing the products in the following regions:
Europe EU 70.72%
Europe non EU 27.54%
South East Asia 14.80%
North America 12.21%
China 11.55%
Africa 10.61%
South/Central America 10.23%
North East Asia 9.41%
South Asia 8.63%
Australasia & Pacific 6.16%
Attending distributors are marketing the following products:
Branded finished products 48.26%
Ingredients & raw materials 40.78%
Both 10.96%
Distribution of ingredients to:
Dietary/health supplements manufacturers 68.84%
Food/beverage manufacturers 60.27%
Contract manufacturers 54.59%
Pharmaceutical product manufacturers 48.55%
Nutricosmetics manufacturers 48.55%
Other 6.40%
Distribution of finished products to:
Pharmacies 66.04%
Online retailers 45.66%
Health food shops 43.25%
Doctors/medical/ health practitioners 34.05%
Supermarkets/grocers 29.06%
Fitness/sports retailers 17.45%
Health clubs/spas/gyms 16.85%
Other 6.71%
Visiting brand owners included:
Nestlé
BASF
P&G
Bayer
GSK
Coca-Cola
Holland & Barrett
Fonterra
Red Bull GmbH
Ferrero
Wholefoods
Arla
Mars
Title sponsor:
Official Collagen sponsor:
Official Curcumin sponsor:
Official Probiotics sponsor:
