Vitafoods Europe makes its Barcelona debut

Vitafoods Europe 2025 launched its new chapter in Barcelona with a record-breaking debut, achieving over 30% year-on-year growth in show size. The inaugural edition in its new home was a resounding success, bringing the global nutraceutical community together and setting the stage for an exciting future.

The story so far…

2025 highlights

Vitafoods Europe 2025 delivered the most ambitious edition to date, with a record-breaking 25,500 nutraceutical professionals from 135 countries, and 1,400 + exhibitors meeting for the first time at Fira Barcelona, Gran Via.

With over 75,000m² of exhibition space, the show marked the largest Vitafoods Europe, featuring expert-led content, brand-new show features, and first-time networking experiences.

“The success of Vitafoods Europe 2025 reflects both the pace of innovation in our industry and the shared commitment to collaborating for a healthier, more sustainable future. The move to Barcelona set the stage for continued progress in line with the nutraceutical sector’s growth. In the year ahead, we will go even further, adding more space and enhancing our offering to keep meeting the needs of the nutraceutical community.”

Gareth Baguley | Brand Director, Vitafoods, Informa Markets

Vitafoods Europe 2025 results

25,500

Total attendance

34% increase Y-O-Y

1,400

Exhibitors

138

Visiting countries

20

Pavilions

75,000

Exhibition space sqm

50%

of visitors were new

Online engagement

6,420

Products on the platform

92,325

Exhibitor bookmarks

20,766

Product bookmarks

4,541

Number of online meetings confirmed

37,558

App usage

196,396

Number of connections made on the platform

Visitor profile

Top 10 countries

Spain 18.3%
France 8.6%
China 8.4%
Germany 8.3%
Italy 7.7%
United Kingdom 5.0%
Netherlands 3.5%
United States 2.9%
Poland 2.8%
Switzerland 2.4%

Top job functions

Brand owner / management 19.2%
Business development 15.1%
Product development / innovation 12.5%
Sales 11.7%
Purchasing / procurement / buying 9.7%
Marketing 5.2%
Research / scientific / analytic 3.4%
Corporate management 3.3%
Consulting / advisory 3.1%
Operations 2.0%

Top business activity

Manufacturer 30.1%
Distributor 24.6%
Retailer 8.5%
Service provider / consulting 7.0%
Contract manufacturer 6.6%
Wholesaler 4.5%
Private label provider 3.9%
Academic 1.3%
Equipment provider 1.2%
Press / media 0.4%

97%

of visitors have decision-making power

Visitor interest in health categories

Women's health 43.9%

Immune support 43.9%

Digestive health 43.1%

Healthy ageing 42.8%

Bone & joint health 42.1%

Cognitive & mental health 40.4%

Sports nutrition 39.2%

Skin health 38.7%

Sleep health 37.7%

Metabolic health 35.3%

Weight management 34.4%

Cardiovascular health 33.3%

Men's health 33.1%

Children's health 28.2%

Eye health 26.5%

Cancer risk reduction 20%

Pet health 17.5%

(Based on multiple responses)

Visitor interest in sectors

Ingredients & raw materials 74.1%

Branded finished products & private label 56.5%

Contract manufacturing (bespoke product development) 48.5%

Services & Equipment 36%

(Based on multiple responses)

Distributor profile

Australasia & Pacific 6%

(Based on multiple responses)

Ingredients distribution to the following regions*:

Europe EU 68%

Europe non EU 25%

South East Asia 13%

North America 12%

South/Central America 12%

China 10%

Africa 10%

North East Asia 9%

South Asia 8%

Australasia & Pacific 6%

Distribution to the following regions*:

Europe EU 68%

Europe non EU 25%

South East Asia 13%

North America 12%

South/Central America 12%

China 10%

Africa 10%

North East Asia 9%

South Asia 8%

Australasia & Pacific 6%

Ingredients distribution to the following regions*:

Europe EU 68%

Europe non EU 25%

South East Asia 13%

North America 12%

South/Central America 12%

China 10%

Africa 10%

North East Asia 9%

South Asia 8%

Distribution of the following:

Branded finished products 60%

Ingredients & raw materials 27%

Both 13%

Distributor profile

Distribution of ingredients to:

Dietary / health supplements manufacturers 76%

Food / beverage manufacturers 63%

Contract manufacturers 61%

Pharmaceutical product manufacturers 50%

Nutricosmetics manufacturers 49%

Other 14%

(Based on multiple responses)

Distribution of finished products to:

Pharmacies / chemists 71%

Online retailers 48%

Health food shops 44%

Doctors / medical / health practitioners 40%

Supermarkets / grocers 26%

Fitness / sports retailers 17%

Health clubs / spas / gyms 16%

Other 16%

Reason for attending

To meet with existing suppliers
56%

To see the latest research and developments
52%

To buy / source new products / services
51%

To keep up to date with global industry trends
51%

To sell new ingredients / products or services
21%

To network with peers / other visitors
35%

(Based on multiple responses)

Key visiting & exhibiting companies

Key visiting companies include:

Key exhibiting companies include:

Nestlé
BASF
P&G
Bayer
GSK
Coca-Cola
Holland & Barrett
Fonterra
Red Bull GmbH
Ferrero
Wholefoods
Arla
Mars

Real voices from our 2025 show floor

Vitafoods Europe 2025 marked a new chapter—bigger, more international, and buzzing with opportunity. But don’t just take our word for it. Hear what our exhibitors had to say about the impact of the move to Barcelona, the quality of business connections, and why Vitafoods Europe remains the go-to event for innovation in the nutraceutical space.

“We had plenty of quality meetings with companies from North Africa, the Middle East and all over Europe.”

Ferran Aiguade | General Manager, Hausmann

"The event covers absolutely all the markets, services, ingredients, contract manufacturers and distributors."

Benoit Lemaire | CEO & Co-Founder, Activ'Inside

"I think that what makes the event special is the innovation that you see all around."

Carla Gaya | CEO, Eladiet

"Vitafoods Europe brings the ideas and the executors together."

Vitor Antunes | Regional Sales Director, Romaco