Media Kit 2022 - WMRE

WealthManagement.com is the digital resource of all things wealth management for financial advisors, estate planners, and real estate professionals.

2022 Media Planner

Analyzing the world of commercial real estate finance and investment.

Who We Are

The leading authority on trends in the commercial real estate markets, providing top-level executives with in-depth analysis of important developments in the industry.

We reach the entire spectrum of commercial real estate investors financial advisors and wealth planners

Team & Testimonials

David Bodamer
Editorial Director

Elaine Misonzhnik
Executive Editor

Marianne Rivera
Publisher:
Marianne.Rivera@informa.com

Amie Leibovitz
Sales (East/Southeast): Amie.Leibovitz@Informa.com

Christina Girardi
Sales (Central/West):
Christina.Girardi@Informa.com

Kimberley Rogers
Sales Support:
Kimberley.Rogers@Informa.com

Partnering with WMRE has allowed us to increase our brand and exposure and target various audiences with a single platform. The WMRE team is knowledgeable, attentive and easy to work with across a variety of marketing programs.

John A. Bacon - Chief Marketing Officer, Modiv

The WMRE team understands our client's nuances and ambitions - continually bringing new ideas forward to drive downloads, generate new leads and create new content for our program. We value their insights, ideas and our collaboration with WMRE.

Lauren Sandbulte of Giant Voices - Agency for Think Wood

Group Editorial

David Armstrong
WealthManagement.com
Editor-In-Chief

Diana Britton
WealthManagement.com
Managing Editor

David Lenok
WealthManagement.com
Senior Wealth Planning Editor

Samuel Steinberger
WealthManagement.com
Staff Writer

Patrick Donachie
WealthManagement.com
Staff Writer

Michael Samuels
WealthManagement.com
Content Production Editor

Susan Lipp
Trusts & Estates
Editor in Chief

Anna Sulkin
Trusts & Estates
Legal Editor

David Bodamer
WMRE
Editorial Director

Elaine Misonzhnik
WMRE
Executive Editor

Audience Profile & Reach

Audience Profile

Our community represents a broad cross-section of corporate executives and senior-level decision makers at builders, owners, developers, financial firms, corporations, lenders, retailers, brokerages and institutional investors.

And no other media brand provides as much independent research on the topics that pertain most about the various property types and market segments.

Audience Profile <continued>:

WMRE

Audience Targeting

We can target your marketing efforts based on a variety of demographics, business profiles and behaviors. Featured below are the most requested selection criteria, but we have over 40 selects to choose from. Contact your sales rep for more information.

Gender
lnvestment Strategy
Accounts at Firm
Brokerages
Builders / developers
Building owners / managers
Construction/general contractors
Corporate real estate / holding company
HNW investment advisors
Investment bankers
Leasing/investment sales/brokers
Lenders
Mortgage bankers
Pension funds / institutional investors
Private real estate investors/syndicators
REITs
Retailers

Newsletters

WMRE Daily	Daily	76,000	39%
WMRE Distressed Real Estate Strategies	Monthly	75,000	40%
WMRE Weekender	Weekly	46,000	50%

Print

Total Circulation: 78,000 (includes print and digital)

View Print Specs

Your Goals - Our Solutions

Click on the image to view a PDF of our featured solutions

Thought Leadership

Content marketing that allows our partners to position their talent, experience, and passion inside their business, while consistently answering the biggest questions that your customers and competitors ask every day.

Achieve your specific marketing goals and objectives with exclusive benefits from our thought leadership solutions:

Content Awareness Channel
Content Lead Touch
Custom Content Development
Custom eNewsletters
eBooks
Editorial Research Sponsorship
Editorial Sponsored Podcasts
Explainer Videos
FastChat Videos
Research
Webinars
White Paper Spotlight Program
WMREVoice (Single / Package)

Content Awareness Channel and custom newsletter: Contact your sales rep for program recommendations that meet all your initiatives

Thought Leadership: Top Examples

FastChat Video

Video-based interview for executives to tell the story of their brand’s innovation, market leadership, and expertise; creating a content marketing experience that generates an authentic connection to an audience hungry for information.

Content Awareness Channel

Align your products and services with us, generate awareness and position your company as a thought leader. Content Awareness Channels give you an exclusive, competitor-free environment to surround your brand with a relevant topic of your choice. Your assets live on a dedicated landing page with our brand-trusted editorial content.

Content Lead Touch

We map three pieces of your thought leadership content to the needs of your prospects. A series of three emails are sent to 5,000 targeted contacts to generate and nurture their interest. You receive lead data for each user who registers as well as overall campaign engagement metrics. Includes lead scoring.

Content Development

Establish subject-matter expertise around key industry topics.

Custom Content is a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Informa-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.

Examples include, but not limited to:

Brand Perception Study
eBooks
Editorial Research Sponsorship
Editorial Sponsored Podcasts
Explainer Videos
FastChat Videos
Research
White Papers
Webinars

Podcast Example: Contact your sales rep for program recommendations that meet all your initiatives

Content Development: Top Examples

Custom Research

Web-based survey to yield insights about current industry trends. Approximately 15-20 questions developed in collaboration with client by our research team and subject matter experts. Survey fielded to WMRE's target audience of CRE executives.

White Papers

White Papers are a great way to provide solutions to industry problems or expand on research results. Our developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.

Infographics

Infographics drive more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. They also encourage social sharing of your content.

Content Distribution

Content Engagement Center

Turnkey programs that allow our partners to promote their content to their target audience via various marketing channels. We work with you to develop a strategy and choose the channels to distribute your content effectively.

Achieve your marketing goals and objectives with these content distribution channels:

Content Awareness Channel
Content Engagement Center
Content Lead Touch
Custom Newsletters
eBooks
Editorial Research Sponsorships
Email Blasts
eNewsletter Advertising
Explainer Videos
FastChat Videos

in-Article Video Advertising
in-Feed Native Ads
Lead Generation (CPL)
Research
Webinar Lead Touch
White Paper Spotlight Program
WMREVoice (Single/Package)

Lead Generation: Top Examples

eBooks

eBooks help solve problems, tackle industry topics or uncover opportunities for your prospects. Compared to white papers, ebooks are typically more visual in nature, have a more conversational tone and often tie related content pieces together into multiple chapters. When paired with an Informa Lead Generation program eBooks can be promoted all at once, or chapter-by-chapter.

Lead Generation (CPL)

Leverage our audience and trusted platforms to syndicate your content assets and generate high-quality leads. Through highly targeted campaigns we delivery only those leads that meet your specific criteria for a high ROI.

Content Distribution: Top Examples

WMREVoice (Sponsored Content)

WMREVoice extends the reach of your educational content by placing it next to our credible editorial content in our newsletters. Packaged with an on-site program your content also lives seamlessly next to our site’s credible editorial content in a manner that matches our website’s form and function.

Custom Newsletter

Co-branded newsletter to engage our audiences with highly relevant content. Keeping your target audience in mind, we deliver useful information that educates and informs in a co-branded, competitive-free environment.

White Paper Spotlight

Our high-value audiences seek out information to research and evaluate multiple solutions, products, and services. Syndicate your valuable thought leadership content across our channels to reach highly relevant audiences with interest in the content’s topic. Registration is required to view the content and you receive weekly reports with contact information for each lead.

Lead Generation

Lead Generation programs syndicate your content to reach highly relevant audiences with interest in the content’s topic. Registration is required to view the content and you receive weekly reports with contact information for each lead.

Achieve your specific marketing goals and objectives with exclusive benefits from our lead generation solutions:

Content Engagement Center
Content Lead Touch
eBooks
Editorial Research Sponsorship
Email Blasts
Lead Generation (CPL)
Research
Webinar Lead Touch
Webinars
White Paper Spotlight Program

Brand Awareness

Keep your brand top of mind with your current and potential audience. WMRE is your partner to build brand equity and increase customer loyalty.

Examples include, but not limited to:

Account Based Marketing (ABM)
Content Awareness Channel
Content Engagement Center
Content Lead Touch
Custom eNewsletters
Editorial Research Sponsorship
Editorial Sponsored Podcasts
Email Blasts
eNewsletter Advertising
Explainer Videos
FastChat Videos

In-Article Video Advertising
In-Feed Native Ads
Most Popular Widget
Site Advertising
This Just In
WMRE Magazine
Webinars
White Paper Spotlight Program
WMREVoice (Single/Package)

Most Popular Widget

Brand Newsletter Advertising

Brand Awareness: Top Examples

WMRE Magazine

WMRE is known for its comprehensive coverage of news and analysis about commercial real estate finance, investment, development and leasing.
Circulation: 78,000 print and digital (contact your sales rep for information on high impact digital edition advertising)
Frequency: 4x in 2022 plus two special Market Outlook issues in August and December*

View the Editorial Calendar

Website Advertising

Reach your target CRE audience on the website they trust most.

756,000 average page views per month
220,000 unique monthly visitors
Average time spent per unique visitor: 5.2 minutes
Device traffic: Desktop 55%/ Mobile 45%

View digital specs for high-impact advertising options

Account Based Marketing (ABM): Banners

Follow the WMRE community around the web on other news and real estate sites with your targeted messaging using our audience extension network. Targeting criteria can be the same as used for eBlasts.

Editorial Calendars and Specs

Group Editorial Calendars

Click the image below to download the PDF

Specs

Magazine Production Specs

Digital Ad Guidelines

Events

WealthManagement.com Events

Industry Awards

The WealthManagement Industry Awards recognizes the outstanding companies, individuals and organizations that make a substantial impact in the daily activities of financial advisors.
A record-breaking number of nominations were submitted in 2021, with more than 900 entries received from nearly 350 companies, — a testament to the value that firms place in the awards to enhance their reputation, increase their brand recognition and set their organization apart from the competition.

View the 2021 Winners

September 8, 2022 - NYC

EDGE

A new industry event specifically designed for financial advisors and advisory firm leaders looking to strategically accelerate businesses growth — and position themselves among the industry’s elite firms.

Contact your sales rep to learn more about exhibiting, event sponsorship and speaking opportunities.

Digital Events

Webinars

Elevate your experts, generate qualified leads and maximize ROI.

Your best prospects are individuals who are actively looking for solutions and education. Our webinars allow you to generate hundreds of qualified leads while aligning your company with industry experts.

DETAILS

Attracts a high-quality group of advisors you can’t reach anywhere else
Address specific product and service questions in the interactive Q&A
Easily analyze overall event performance with detailed reports
Continuing Education (CE) credits offered
Post-webinar lead touch/lead nurturing program also available

Quarterly Virtual Forums

A unique content platform hosting live, interactive forums paneled by leading subject matter experts at sponsor companies. Platinum sponsors receive leads for each forum panel

Contact your sales rep to learn more about our 2022 quarterly forum sponsorship opportunities.

IT'S A FACT:
WealthManagement.com produced over 120+ webinars and 49,000+ registrations in 2021!

Sponsors include: AppFolio, Modiv, Feldman Equities, Reonomy, NIC and more....